Strategic brand management : Building, measuring, and managing brand eqoity / Kevin Lane Keller ; Kevin Lane Keller.
Language: English Publication details: New Jersey: Pearson Education, 2013Edition: 4. bsDescription: 692 s.; şkl., res.; 26 cmISBN:- 9780273779414 (pbk.)
- HD69.K45 S77 2013
Item type | Current library | Call number | Status | Barcode | |
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Beykoz Üniversitesi Kütüphanesi | HD69.K45 S77 2013 (Browse shelf(Opens below)) | Available | 00020889 |
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