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Strategic brand management : Building, measuring, and managing brand eqoity /

Keller, Kevin Lane.

Strategic brand management : Building, measuring, and managing brand eqoity / Kevin Lane Keller ; Kevin Lane Keller. - 4. bs. - New Jersey: Pearson Education, 2013 - 692 s.; şkl., res.; 26 cm.

İndex vardır.

ISBN: 9780273779414 (pbk.)

Subjects--Topical Terms:
Marka Yönetimi--Türkiye.
Brand management--Turkey.

LC Class. No.: HD69.K45 / S77 2013

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