000			00822na a2200277 4500
001			4505
003			KOHA_mirakil
005			20220831231423.0
008			101126b tu 000 0
020			_a9780198782537
040			_aTR-IsBEY _btur _dTR-IsBEY
041			_atur
090			_aHF5415.126 .S27 2007
100			_aSargeant, Adrian
245			_aDirect and interactive marketing _c/ Adrian Sargeant, Douglas C. West
260			_aOxford : _bOxford University Press , _c2007.
300			_aXXII, 460 s. ; _c27 cm.
500			_aDizin vardır.
500			_a
650			_aDoğrudan pazarlama
650			_aEtkileşimli pazarlama
650			_aDirect marketing.
650			_aInteractive marketing.
700			_aWest, Douglas C. _97804
942			_2lcc _cBKS
999			_c2535 _d2535
900			_bMehmet Faruk Akgül