000			01437na a2200277 4500
001			20306
003			KOHA_mirakil
005			20220831235623.0
008			190418b tu 000 0
020			_a9780131228016 (pbk.)
040			_aTR-IsBEY _btur _dTR-IsBEY
041			_aeng
050	0	0	_aHF 5415.13 _b.W5476 2004
090			_aHF5415.13 .W5476 2004
100	1		_aWiner, Russell S.
245	1	0	_aMarketing management / _cRussell S. Winer.
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2004.
300			_axxix, 481 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650		0	_aPazarlama _xYönetim.
650		0	_aMarketing _xManagement.
910			_a19261
942			_2lcc _cBKS
999			_c17308 _d17308
900			_bMehmet Faruk Akgül