| 000 | 00836na a2200277 4500 | ||
|---|---|---|---|
| 001 | 17675 | ||
| 003 | KOHA_mirakil | ||
| 005 | 20220831234805.0 | ||
| 008 | 170616b tu 000 0 | ||
| 020 | _a9781292092621 (pbk.) | ||
| 040 |
_aTR-IsBEY _btur _dTR-IsBEY |
||
| 041 | _aeng | ||
| 050 |
_aHF 5415.13 _b.K68 2016 |
||
| 090 | _aHF 5415.13 .K68 2016 | ||
| 100 | _aKotler, Philip. | ||
| 245 | 1 |
_aMarketing management / _cPhilip Kotler , Kevin Lane Keller. |
|
| 250 | _a15th ed. | ||
| 260 |
_aNew Jersey: _bPearson/Prentice Hall, _c2016. |
||
| 300 |
_aXXXIX, 714 p. ; _c29 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aPazarlama _xYönetim. |
|
| 700 |
_aKeller, Kevin Lane _eaut. _911153 |
||
| 902 | _a16785 | ||
| 942 |
_2lcc _cBKS |
||
| 999 |
_c14810 _d14810 |
||
| 900 | _bMehmet Faruk Akgül | ||