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Media today : an introduction to mass communication / Joseph Turow.
Language: English Publication details: Boston : Houghton Mifflin Co., 1999.Description: XVIII, 490 s. : res. ; 25 cmISBN:- 9780395870778 (pbk.)
Contents:
Understanding mass media -- Print media -- Electronic media -- Advertising and public relations -- Conglomerates and cross-media activities -- Mass media issues and effects.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Beykoz Üniversitesi Kütüphanesi | P 90 .T87 1999 (Browse shelf(Opens below)) | Available | 00016050 |
Includes bibliographical references and index.
Understanding mass media -- Print media -- Electronic media -- Advertising and public relations -- Conglomerates and cross-media activities -- Mass media issues and effects.
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