Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Language: English Publication details: Boston : McGraw-Hill Irwin, 2009.Edition: 8. bsDescription: xxv, 838 s. : col. ill. ; 29 cmISBN:- 0073381098 (alk. paper)
- 9780073381091 (alk. paper)
- HF5823 .B387 2009
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
![]() |
Beykoz Üniversitesi Kütüphanesi | HF5823 .B387 2009 (Browse shelf(Opens below)) | Available | 00009157 |
Dizin vardır.