Russell, Thomas J., 1941- Kleppner's advertising procedure / Thomas J. Russell ; W. Ronald Lane - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, 1995 - 1 v. (various pagings) : ill. (some col.) ; 29 cm. Kaynakça vardır. ISBN: 0133488306 Subjects--Topical Terms: Advertising Reklamcılık. LC Class. No.: HF5823 / .K55 1995