AU - Stevenson, Alan TI - The pocket media coach : : the handy guide to getting your message across on TV, radio or in print SN - 1845280741 AV - P90 .S74 2005 PY - 2005///. CY - Oxford PB - How to Books, KW - İletişim KW - Kitle iletişim KW - Communication KW - Mass media ER -