AU  - Baker, Michael J. 
TI  - Marketing Theory: : a student text
SN  - 9781861525932
PY  - 2000///.
CY  - London : 
PB  - South-Western Cangage Learning, 
KW  - Pazarlama.
KW  - Marketing.
KW  - Pazarlama ahlakı.
KW  - Tüketici davranışı
KW  - Marketing ethics.
KW  - Consumer behavior.
ER  -