Sargeant, Adrian  <br/><br/>
Direct and interactive marketing  
/ Adrian Sargeant, Douglas C. West 
 - Oxford :   Oxford University Press ,   2007.  
 - XXII, 460 s. ;   27 cm.  
<br/><br/> Dizin vardır.     
<br/><br/><label>ISBN: </label>9780198782537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Doğrudan pazarlama<br/>Etkileşimli pazarlama<br/>Direct marketing. <br/>Interactive marketing.