W. Chan Kim. <br/><br/>
Blue ocean shift : beyond competing :  proven steps to inspire confidence and seize new growth / 
Renée Mauborgne 
 - 1. bs. 
 - Boston:  Hachette Books,  2017. 
 - 320 s. ;   21 cm. 
<br/><br/><label>ISBN: </label>9781509832194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Concurrentie, Management, Market segmentation, New products
<br/><br/><label>LC Class. No.: </label>QP 612  / WX 8819 2017