Kinnear, Thomas C. . <br/><br/>
Marketing research :  an applied approach / 
Thomas C.  Kinnear ; James R. Taylor. 
 - 4. bs. 
 - New York:  McGraw Hill ,  1991. 
 - 856 s.;   24 cm. 
<br/><br/><label>ISBN: </label>9780071009930 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K56 1991