AU  - Keller, Kevin Lane.
TI  - Strategic brand management: Building, measuring, and managing brand eqoity 
SN  - 9780273779414 (pbk.)
AV  - HD69.K45 S77 2013
PY  - 2013///
CY  - New Jersey
PB  - Pearson Education
KW  - Marka Yönetimi
KW  - Türkiye
KW  - Brand management
KW  - Turkey
N1  - İndex vardır
ER  -