McKenna, Regis. <br/><br/>
Real time :  preparing for the age of the never satisfied customer / 
Regis McKenna. 
 - Boston, Mass. :  Harvard Business School Press,  1997. 
 - XI, 204 p. ;  ill.,  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0875847943 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Real-time data processing.<br/>Technology--Social aspects.<br/>Gerçek zamanlı bilgi işlem.<br/>Teknoloji--Sosyal yönler.