AU  - Kotler, Philip.
TI  - Marketing management / 
SN  - 9780130497154 (pbk.)
PY  - 2003///.
CY  - New Jersey : 
PB  - Pearson-Prentice Hall , 
KW  - Pazarlama
KW  - Yönetim
KW  - Marketing
KW  - Management
N1  - Index
ER  -