Kotler, Philip. <br/><br/>
Marketing management /  
Philip Kotler. 
 - 11th ed. 
 - New Jersey :   Pearson-Prentice Hall ,   2003.  
 - 806 p. ;  ill.,  27 cm.  
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>9780130497154 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama--Yönetim.<br/>Marketing--Management.