AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 9780131293724 (pbk.)
AV  - HF 5415.13 .B46 2005
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Pazarlama
KW  - Yönetim
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -