Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2005. 
 - xxii, 506 p. ;  ill. ,  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131293724 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama--Yönetim.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .B46 2005