AU  - Kotler, Philip.
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9781292092621 (pbk.)
AV  - HF 5415.13 .K68 2016
PY  - 2016///
CY  - New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Pazarlama
KW  - Yönetim
N1  - Includes bibliographical references and index
ER  -