Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler  , Kevin Lane Keller. 
 - 15th ed. 
 - New Jersey:  Pearson/Prentice Hall,  2016. 
 - XXXIX, 714 p. ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292092621 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Pazarlama--Yönetim.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .K68 2016