AU  - Heding, Tilde.
AU  - Knudtzen, Charlotte F.
AU  - Bjerre, Mogens.
TI  - Brand Management: Research, theory and practice 
SN  - 9781138804692 (pbk.)
AV  - HD 69  .B7 2016
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Brand management
KW  - Marka yönetimi
ER  -