Heding, Tilde. <br/><br/>
Brand Management :  Research, theory and practice / 
Tilde Heding , F. Knudtzen and Mogens Bjerre. 
 - London :  Routledge ,  2016. 
 - 306 p. :  23 cm. 
<br/><br/><label>ISBN: </label>9781138804692 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management.<br/>Marka yönetimi.
<br/><br/><label>LC Class. No.: </label>HD 69   / .B7 2016