Amazon cover image
Image from Amazon.com
Custom cover image
Custom cover image

Marketing management / Russell S. Winer.

By: Language: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004.Edition: 2nd edDescription: xxix, 481 p. : ill. ; 28 cmISBN:
  • 9780131228016 (pbk.)
Subject(s): LOC classification:
  • HF 5415.13 .W5476 2004
Contents:
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Barcode
Books Books Beykoz Üniversitesi Kütüphanesi HF5415.13 .W5476 2004 (Browse shelf(Opens below)) Available BAĞIŞLAYAN: Sabancı Üniversitesi. 00019261

Includes bibliographical references and index.

Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.

Share