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Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Language: English Publication details: Boston : Pearson, 2015.Edition: Eleventh edition, global editionDescription: 604 p. : ill. ; 29 cmISBN:
  • 9781292017419 (pbk.)
Subject(s): LOC classification:
  • HF 5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Item type Current library Call number Status Barcode
Books Books Beykoz Üniversitesi Kütüphanesi HF 5415.32 .S6 2015 (Browse shelf(Opens below)) Available 00015755

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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