Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Language: English Publication details: Upper Saddle River, N.J.: Prentice Hall, 2002.Edition: 2nd edDescription: 788 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Beykoz Üniversitesi Kütüphanesi	HD 69 .B7 K45 2002 (Browse shelf(Opens below))	Available	BAĞIŞLAYAN: Sabancı Üniversitesi.	00015525

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