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Marketing recipes : a guidebook for brand managers = pazarlama reçeteleri : marka yöneticisinin el kitabı /

Borça, Güven.

Marketing recipes : a guidebook for brand managers = pazarlama reçeteleri : marka yöneticisinin el kitabı / Pazarlama reçeteleri. Güven Borça, Şule Oker. - İstanbul : Markam, 2010. - 197 s. : şkl. ; 25 cm.

"Donated by Güven Borça."

ISBN: 9786058892606

Subjects--Topical Terms:
Marketing--Management.
Marketing research.
Product management--Mathematical models.
Social marketing.

LC Class. No.: HF 5415.13 / .B67 2010

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