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Tüketici davranışı

Odabaşı, Yavuz.

Tüketici davranışı Yavuz Odabaşı, Gülfidan Barış - 7. bs. - İstanbul : MediaCat, 2007. - 404 s. 21 cm.

Kaynakça vardır.

ISBN: 9758378643

Subjects--Topical Terms:
Pazarlama
Marketing
Tüketici davranışı
Consumer behavior

LC Class. No.: HF5415.32 / .O33 2007

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