Controversy in marketing theory : for reason, realism, truth and objectivity
Hunt, Shelby.
Controversy in marketing theory : for reason, realism, truth and objectivity / Shelby Hunt. - New York : M.E. Sharpe, 2003. - XIV, 344 s. ; 24 cm.
Kaynakça ve dizin vardır.
0765609320 0765609310
Pazarlama
Pazarlama araştırmaları
Marketing.
Merketing research
HF5415 .H868 2003
Controversy in marketing theory : for reason, realism, truth and objectivity / Shelby Hunt. - New York : M.E. Sharpe, 2003. - XIV, 344 s. ; 24 cm.
Kaynakça ve dizin vardır.
0765609320 0765609310
Pazarlama
Pazarlama araştırmaları
Marketing.
Merketing research
HF5415 .H868 2003