Controversy in marketing theory : for reason, realism, truth and objectivity

Hunt, Shelby.

Controversy in marketing theory : for reason, realism, truth and objectivity / Shelby Hunt. - New York : M.E. Sharpe, 2003. - XIV, 344 s. ; 24 cm.

Kaynakça ve dizin vardır.

0765609320 0765609310


Pazarlama
Pazarlama araştırmaları
Marketing.
Merketing research

HF5415 .H868 2003