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Marketing Theory : a student text

Marketing Theory : a student text / edt. Michael J. Baker. - London : South-Western Cangage Learning, 2000. - VI, 314 s. ; 24 cm.

ISBN: 9781861525932

Subjects--Topical Terms:
Pazarlama.
Marketing.
Pazarlama ahlakı.
Tüketici davranışı
Marketing ethics.
Consumer behavior.

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