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Marketing management

Kotler, Philip

Marketing management / Philip Kotler, Kevin Lane Keller. - 13. bs. - New Jersey : Pearson-Prentice Hall , 2009. - 816 s. : res. ; 27 cm.

Dizin vardır.

ISBN: 0131357972 9780131357976

Subjects--Topical Terms:
Marketing--Management.
Pazarlama--Yönetim.

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