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Consumer behavior and marketing strategy

Peter, Paul J.

Consumer behavior and marketing strategy / J. Paul Peter , Jerry C. Olson - 8. bs. - Boston : McGraw-Hill Book Company, 2008. - XXI, 555 s : şkl. ; 27cm.

Dizin vardır.

ISBN: 9780071259354

Subjects--Topical Terms:
Tüketici davranışı.
Pazarlama.
Consumer behaviour.
Marketing.

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