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İkon markalar: marka kültürünün ilkeleri /

Holt, Douglas B.

İkon markalar: marka kültürünün ilkeleri / Douglas B. Holt; çev.: Sibel Kaçamak. - İstanbul: Mediacat, 2006. - 311 s.: tbl.; 23 cm.

ISBN: 9789944383257 (pbk.)

Subjects--Topical Terms:
Business names.
Popular culture.

LC Class. No.: HD69.B7 / H64719 2006

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