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Kavram ve kuramlarıyla reklam/

Peltekoğlu, Filiz Balta.

Kavram ve kuramlarıyla reklam/ Filiz Balta Peltekoğlu. - 2. bs. - İstanbul : Beta, 2019. - 366 s. ; 24 cm. - Yayın No ; 3855. .

Kaynakça vardır.

ISBN: 9786052423585 (pbk.)

Subjects--Topical Terms:
Reklamcılık
Advertising
Reklam -- Pazarlama -- İletişim
Advertising -- Marketing -- Communication

LC Class. No.: HF5821 .P45 / K387 2019

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