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Marketing research : an applied approach /

Kinnear, Thomas C. .

Marketing research : an applied approach / Thomas C. Kinnear ; James R. Taylor. - 4. bs. - New York: McGraw Hill , 1991. - 856 s.; 24 cm.

ISBN: 9780071009930 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .K56 1991

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