Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 11th ed. - New Jersey : Pearson-Prentice Hall , 2003. - 806 p. ; ill., 27 cm.
Index.
9780130497154 (pbk.)
Pazarlama--Yönetim.
Marketing--Management.
Marketing management / Philip Kotler. - 11th ed. - New Jersey : Pearson-Prentice Hall , 2003. - 806 p. ; ill., 27 cm.
Index.
9780130497154 (pbk.)
Pazarlama--Yönetim.
Marketing--Management.