Market-based management : strategies for growing customer value and profitability /
Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xxii, 506 p. ; ill. , 24 cm.
Includes bibliographical references and index.
9780131293724 (pbk.)
Pazarlama--Yönetim.
Marketing--Management.
HF 5415.13 / .B46 2005
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. - xxii, 506 p. ; ill. , 24 cm.
Includes bibliographical references and index.
9780131293724 (pbk.)
Pazarlama--Yönetim.
Marketing--Management.
HF 5415.13 / .B46 2005