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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler , Kevin Lane Keller. - 15th ed. - New Jersey: Pearson/Prentice Hall, 2016. - XXXIX, 714 p. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9781292092621 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Pazarlama--Yönetim.

LC Class. No.: HF 5415.13 / .K68 2016

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