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Brand Management : Research, theory and practice /

Heding, Tilde.

Brand Management : Research, theory and practice / Tilde Heding , F. Knudtzen and Mogens Bjerre. - London : Routledge , 2016. - 306 p. : 23 cm.

ISBN: 9781138804692 (pbk.)

Subjects--Topical Terms:
Brand management.
Marka yönetimi.

LC Class. No.: HD 69 / .B7 2016

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