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Pazarlamada müşteri odaklılık ve Balanced Scorecard /

Pirtini, Serdar.

Pazarlamada müşteri odaklılık ve Balanced Scorecard / Serdar Pirtini. - [İstanbul]: Beta, 2013. - 151 s. ; 20 cm.

Bibliyografya.

ISBN: 9786053772620 (pbk.)

Subjects--Topical Terms:
Tüketici Memnuniyeti
Pazarlama
Müşteri Hizmetleri
Müşteri İlişkileri

LC Class. No.: HF 5415.5 / .P57 2013

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