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Hizmet pazarlaması : pratik bir rehber

Courtis, John

Hizmet pazarlaması : pratik bir rehber / John Courtis ; çev. Birol Terekecioğlu - İstanbul: Bilim Teknik Yayınevi, 1993. - 122 s. ; 20 cm.

ISBN: 9755400214

Subjects--Topical Terms:
Hizmet endüstrisi--Pazrlama
Service industry-- Marketing
Müşteri ilişkileri
Client relations

LC Class. No.: HD9980.5 .C68 1993

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